WTM Spotlight in Saudi Arabia to unveil fresh perspectives on the Kingdom’s projected high-yeild outbound travel market
In 2025, outbound travel expenditure in the Kingdom is estimated to reach
US$27.5 billion, supported by widespread digital adoption, greater
international mobility, and a growing interest in both established and new
destinations
The inaugural WTM Spotlight in Saudi Arabia will take place in September at
the Riyadh Front Exhibition & Convention Centre (RFECC)
Riyadh, Saudi Arabia, 17 December 2025: Saudi Arabia is entering an exciting
phase of outbound travel, fuelled by greater global mobility and a rising demand for
premium experiences, factors that will be addressed during the forthcoming WTM
Spotlight Riyadh when it welcomes global travel leaders for its first edition in 2026.
According to data from Coherent Market Insights, the Kingdom’s outbound tourism
market, estimated at US$27.5 billion in 2025, is projected to reach US$47.8 billion by
2032, underscoring the country’s growing market and highlighting its expanding
influence on global travel.
Taking place at the Riyadh Front Exhibition & Convention Centre (RFECC) in
September WTM Spotlight Riyadh will showcase how Saudi travellers are shaping
demand in both established and emerging destinations. Preferences for luxury stays,
customised itineraries, and extended-family travel are driving interest in destinations
that cater to this high-value segment.
Saudi Arabia’s outbound travel market is growing, supported by digital adoption,
higher disposable income, and growing international confidence. Almosafer research
shows that international bookings made by Saudi travellers for trips outside the
MENA region rose by 11% in Q1 2025, while international stays increased by 13%.
Saudi travellers are broadening their horizons, looking beyond established favourites
such as London, Paris, Istanbul, Phuket, Rome, and Cape Town, and exploring new
destinations.
Balance Tourism research points to growing interest in emerging destinations, such
as Georgia and Azerbaijan for their climate, Bosnia and Herzegovina for its halal-
friendly European appeal, and parts of Southeast Asia where modern halal
infrastructure attracts Saudi travellers.
Saudi travellers continue to prioritise premium experiences, with high demand for
luxury accommodation and tailored itineraries. According to the research from
Coherent Market Insights, 41% book five-star hotels and 32% opt for four-star
properties, with daily spending on accommodation alone exceeding US$300. Their
preferences extend to air travel, with 86% choosing full-service carriers for all
journeys, underscoring an emphasis on comfort and service. Shopping remains a
core part of the travel experience and is often a main reason for international trips.
These trends highlight a market that values luxury, distinct offerings, and
personalised experiences.
Within this context, WTM Spotlight Riyadh will provide an opportunity to examine
how these shifts are influencing global tourism and to explore the commercial and
cultural implications of Saudi Arabia’s expanding role within international travel. The
inaugural edition is expected to welcome 450 exhibitors, 6,500 regional and
international visitors, and 150 international hosted buyers are expected to take part,
reflecting strong interest in this evolving market.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market and WTM
Spotlight Riyadh, said: “Saudi Arabia is fast emerging as one of the world’s most
influential outbound tourism markets. Travellers increasingly seek elevated
experiences in accommodation, culture, and service, aiming for journeys that are
both meaningful and memorable. WTM Spotlight Riyadh will unite global travel
industry leaders to examine these trends, deepen insights into Saudi national and
expat traveller preferences, and pinpoint the market’s growing impact on the future of
international tourism.”
WTM Spotlight Riyadh will offer a structured environment for meaningful business
connections and knowledge sharing. Curated itineraries and pre-scheduled meetings
will enable destinations, travel brands, and buyers to engage in targeted commercial
discussions. Dedicated learning sessions will deliver practical intelligence on market
trends, traveller behaviour, and industry innovation.
“WTM Spotlight Riyadh presents a timely opportunity for the global travel community
to understand the high-value potential of Saudi Arabia’s outbound tourism and forge
partnerships in line with its expanding influence. At the same time, the event plays a
critical role in advancing Saudi Arabia’s inbound ambitions, supporting the Kingdom’s
tourism growth targets by connecting international buyers with the destinations,
experiences and infrastructure that are reinforcing Saudi Arabia’s evolving role in the
global tourism industry,” added Curtis.
As part of the global WTM portfolio – which includes WTM London, WTM Africa,
WTM Latin America, and Arabian Travel Market (ATM) – the event will reinforce
Saudi Arabia’s standing in international tourism, connecting destinations, brands,
and buyers worldwide, and paving the way for long-term collaboration.
About WTM Spotlight in Saudi Arabia
WTM Spotlight in Saudi Arabia is the definitive launchpad for Saudi Arabia’s tourism
ambitions – a platform purpose-built to connect the Kingdom’s growing tourism sector with
the global travel industry. The show promotes meaningful exchange between regional
stakeholders and international players. It’s where global travel brands gain direct access to
one of the most promising new markets, and where Saudi Arabia showcases its
destinations, vision, and investment opportunities to the world. WTM Spotlight Riyadh plays
a vital role in shaping the Kingdom’s journey as a rising force in global tourism.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and
technology to build businesses for individuals, communities, and organisations. With a
presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events
annually. RX is committed to creating an inclusive work environment for all our people. RX
empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is
part of RELX, a global provider of information-based analytics and decision tools for
professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional
and business customers. RELX serves customers in more than 180 countries and has
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