Feature on Women in Hospitality – Smallville Hotel
Meet Sophia Fakhry Rebeiz As Featured by The Business Journal Media Group
1. Can you share the story behind Smallville Hotel and what inspired you to create such a unique and personal space?
The idea behind Smallville was to create a hotel that felt like a living, breathing reflection of Beirut’s creative soul — an urban playground filled with color, character, and warmth. I wanted to design a space that wasn’t just a hotel, but a destination that celebrates art, community, and individuality. Every corner of Smallville tells a story, and every experience is designed to feel personal.
2. Managing a hotel is demanding — what are some of the specific challenges you face as both owner and woman managing every detail?
One of the biggest challenges is being taken seriously across every layer of the business, from negotiations with suppliers to managing large teams. As a woman, you often have to prove yourself twice. Balancing empathy with decisiveness is something I continuously refine — but I’ve learned that consistency, clarity, and leading by example are the most powerful tools.
3. How do you ensure that the guest experience reflects your personal standards and vision?
I’m deeply involved in the details — from scent to service to the music playing in the lobby. But more importantly, I’ve built a team that understands and shares the vision. We constantly train, evaluate, and listen to our guests. Every comment is an opportunity. The goal is to have each guest feel like they’ve stayed in a place with soul.
4. What makes Smallville stand out in Lebanon’s hospitality scene today?
Smallville stands out because it dares to be different. It’s playful, design-driven, and emotionally engaging. We don’t just offer rooms — we offer stories, curated moments, bold culinary experiences, and a deep connection to Beirut’s heartbeat. Whether you’re here for business or leisure, there’s an energy that lingers with you.
5. How do you balance the many roles you take on as an owner — from operations to marketing and beyond — with your personal life?
Balance is a daily decision. I’m still learning. Some days are all about spreadsheets and others are purely about creativity. I’ve learned to prioritize what truly matters, delegate wisely, and protect my time when I need to recharge. Self-care and surrounding myself with a strong, supportive team make all the difference.
6. What advice would you give to other women aspiring to own and manage hotels or businesses in Lebanon?
Be fearless. The road is never straight, and there will always be moments of doubt, but trust your instincts and don’t compromise your vision. Build a solid foundation, know your numbers, and never underestimate the power of emotional intelligence in leadership.
7. How has Smallville adapted to recent changes in tourism and guest expectations?
We’ve become more agile and guest-centric than ever before. From enhanced hygiene measures to more flexible services, we’ve tailored our offerings to meet modern demands. We’ve also heavily invested in experiences — from rooftop entertainment to wellness programs — responding to guests seeking both safety and inspiration.
8. Are there any exciting projects or developments on the horizon for the Smallville Hotel?
Yes, several! We’re currently refining our rooftop penthouse club into an exclusive high-end experience with curated menus, themed nights, and live performances. We’re also launching new wellness initiatives and expanding our creative event programming to bring more of the city’s creative spirit into the hotel.
9. What role do innovation and personalized service play in your approach to hospitality?
Innovation is our backbone. From tech-enabled rooms to personalized welcome touches, we want guests to feel seen and surprised. Hospitality is no longer just about service — it’s about emotional connection, and personalization plays a massive role in that.
10. What legacy do you hope to build for the Smallville Hotel and the community it serves?
I hope Smallville becomes a timeless symbol of Beirut’s resilience, creativity, and warmth. I want it to be remembered as a place that welcomed everyone, celebrated diversity, and always stayed true to its essence. Ultimately, I want to leave behind a legacy of passion, purpose, and positive impact on our community.