The Handball World Championship in Germany, sponsored by LIQUI MOLY
The engine oil manufacturer from Ulm is the official partner of the 2027 IHF Men’s World Championship
Following this year’s European Championship, LIQUI MOLY will continue its sponsorship of international handball in 2027. The German oil and additive specialist is the official sponsor of the 30th Men’s World Championship, organized by the International Handball Federation ( IHF ). The tournament will be held in Germany from mid- to late January next year. Salvatore Coniglio, CEO of LIQUI MOLY , says : “Handball is very popular all over the world. The World Championship, in particular, draws fans to their television screens. That’s why we will be involved again in 2027.”
Since 2019, handball has become an integral part of LIQUI MOLY ‘s promotional activities. As in previous tournaments, the blue and red logo will be virtually ubiquitous – this time with the brand’s new slogan, ” FOR THE DRIVERS .” During the 112 matches of the World Championship, the logo will be displayed in the arenas of Munich, Stuttgart, Kiel, Magdeburg, Hanover, and Cologne. The company’s objective as the official partner of the 2027 IHF Men’s World Championship is quite clear: “We are introducing our new brand identity to hundreds of thousands of spectators in the stadiums, as well as millions of sports fans through the media,” stated Coniglio.
LIQUI MOLY has long had a strong presence in motorsport, currently participating in Formula 1 and Moto2, as well as the BLACK FALCON team in the Nürburgring Long Range Series ( NLS ) and the legendary 24 Hours of Eifel. “Apart from testing, engines are largely inactive during the winter,” says the CEO of the manufacturer of motor oils, additives, and car care products. “Since we want to attract sports enthusiasts beyond motorsport and increase the brand awareness of LIQUI MOLY , we are also investing in other events, such as the World Men’s Handball Championship.” The company has expressed complete satisfaction with the results of previous partnerships and will therefore also participate in upcoming tournaments in the domestic market. “The international nature of the World Men’s Handball Championship and the accompanying global media coverage are crucial factors,” emphasizes Coniglio. “After all, LIQUI MOLY is a brand whose products can be purchased in 150 countries.” The calculation is simple: increased brand awareness leads to increased sales. Coniglio adds: “Thanks to the invitation given to Australia, teams from all five continents will participate in the World Cup.”
The World Cup tournament begins in Munich on January 13. The final will be held on January 31 in Cologne. “What happens on the pitch is perfectly aligned with our company’s values – excellence, respect, integrity, teamwork, fair play, and an absolute desire to play at the forefront while respecting the opponent’s performance,” said the CEO of LIQUI MOLY .
