{"id":1983,"date":"2022-04-28T14:29:44","date_gmt":"2022-04-28T14:29:44","guid":{"rendered":"https:\/\/businessjurnalmedia.com\/?p=1983"},"modified":"2022-04-28T14:29:46","modified_gmt":"2022-04-28T14:29:46","slug":"goal-of-the-century-hyundai-motor-steven-gerrard-and-bts-call-for-a-united-world-for-sustainability-on-the-road-to-the-fifa-world-cup-2022","status":"publish","type":"post","link":"https:\/\/businessjurnalmedia.com\/?p=1983","title":{"rendered":"GOAL OF THE CENTURY: Hyundai Motor, Steven Gerrard, and BTS Call for a United World for Sustainability  on the Road to the FIFA World Cup 2022"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Hyundai Motor to launch a new global sustainability campaign under the banner \u2018Goal of the Century\u2019&nbsp;<\/li><li>Football legend Steven Gerrard and global pop sensation BTS to star in manifesto film and lead the campaign as part of the newly formed \u2018Team Century\u2019<\/li><li>Eco-friendly vehicles will be included in the official fleet for the first time, including the IONIQ 5, Santa Fe Hybrid, and Elec City bus<\/li><li>The company will continue to support FIFA\u2019s sustainability agenda through various activities, including the \u2018Hyundai Goal of the Century Pledge\u2019 event<\/li><\/ul>\n\n\n\n<p><strong>SEOUL, April 25, 2022<\/strong> \u2013 Hyundai Motor Company announced the launch of its global sustainability campaign under the banner \u2018Goal of the Century. The campaign kicked off on Earth Day on April 22, and will run through and beyond the upcoming FIFA World Cup<sup> TM<\/sup>, which will be held from November 21 to December 18, 2022. As part of the global launch, Hyundai Motor released a manifesto film and global TV commercial featuring football legend Steven Gerrard and global pop sensation BTS, sharing the company\u2019s ambition to unite humanity through football and encourage universal support for a sustainable future. The campaign program is part of Hyundai\u2019s mission to achieve carbon neutrality by 2045, neutralizing CO2 emissions at all stages of its production and operation.<\/p>\n\n\n\n<p>\u201cThe \u2018Goal of the Century\u2019 campaign aims to unite the world for sustainability, inspired by the pure value of team spirit and togetherness created by the universal love of football,\u201d said Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division at Hyundai Motor.<strong> <\/strong>\u201cAt Hyundai, we will continue striving to be of practical help to humanity at a time when it is more important than ever to come together for the healthy, long-lasting future of our planet.\u201d<\/p>\n\n\n\n<p>To drive the \u2018Goal of the Century\u2019 campaign, Hyundai Motor is introducing \u2018Team Century,\u2019 a newly formed group of ambassadors that will promote various environmental and social sustainability projects throughout 2022. Former England national team player Steven Gerrard will lead \u2018Team Century,\u2019 joined by BTS, Afghan refugee soccer player and Danish UNESCO ambassador Nadia Nadim, American fashion designer Jeremy Scott, contemporary Italian artist Lorenzo Quinn, documentary photographer Nicky Woo, and Boston Dynamics\u2019 Spot\u00ae robot. In addition, Hyundai also plans to unveil four regional ambassadors in the months to come.<\/p>\n\n\n\n<p>\u201cAs a father of four children, one of the great goals of my life is to protect the world for the future generations. Hence, I am happy and proud to be part of this journey with Hyundai,\u201d said football legend and \u2018Team Century\u2018 captain Steven Gerrard. \u201cAs captain of Team Century, I want to lead by example as I did in my time as a football player and am currently doing as a coach. I want to inspire people to do their best every day. I know that football has the power to move people and help them come together to achieve our goal of a sustainable planet &#8211; as we are all in this together.\u201d<br><\/p>\n\n\n\n<p>In line with the campaign message, Hyundai Motor plans to provide eco-friendly vehicles for national teams, VIPs, and event officials during the FIFA World Cup&#x2122;. This is the first time that eco-friendly vehicles are included in the official fleet for a FIFA World Cup&#x2122; event. Out of the total 592 vehicles, over 50 percent of the passenger vehicles and some of the commercial vehicles will be eco-friendly models, including the IONIQ 5, Santa Fe Hybrid, and Elec City bus. Additionally, test drives of Hyundai\u2019s eco-friendly vehicles will be offered at locations around the world from July through September.&nbsp;<\/p>\n\n\n\n<p>Hyundai Motor will also collaborate with FIFA for the \u2018Hyundai Goal of the Century Pledge\u2019 event, where fans can make a personal eco-friendly pledge based on the number of goals scored by their favorite team. The event will be held on FIFA\u2019s official website from July to December. Hyundai Motor will continue to support FIFA\u2019s sustainability agenda and \u2018fully carbon-neutral World CupTM\u2019 vision through various activities in the months to come.<\/p>\n\n\n\n<p>To watch the campaign manifesto film, please visit Hyundai Motor\u2019s official YouTube channel at <a href=\"http:\/\/www.youtube.com\/HyundaiWorldwide\" target=\"_blank\" rel=\"noreferrer noopener\">www.youtube.com\/HyundaiWorldwide<\/a>.&nbsp;<\/p>\n\n\n\n<p>To learn more about \u2018Goal of the Century,\u2019 \u2018Team Century,\u2019 or Hyundai\u2019s sustainability agenda, please visit <a href=\"http:\/\/www.hyundai.com\/worldcup\" target=\"_blank\" rel=\"noreferrer noopener\">www.hyundai.com\/worldcup<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai Motor to launch a new global sustainability campaign under the banner \u2018Goal of the Century\u2019&nbsp; Football legend Steven Gerrard and global pop sensation BTS to star in manifesto film and lead the campaign as part of the newly formed \u2018Team Century\u2019 Eco-friendly vehicles will be included in the official fleet for the first time, including the IONIQ 5, Santa Fe Hybrid, and Elec City bus The company will continue to support FIFA\u2019s sustainability agenda through various activities, including the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-1983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-and-topics"],"_links":{"self":[{"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1983"}],"version-history":[{"count":1,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1983\/revisions"}],"predecessor-version":[{"id":1985,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1983\/revisions\/1985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=\/wp\/v2\/media\/1984"}],"wp:attachment":[{"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessjurnalmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}